Subway will close 500 of its booths nationwide in the U.S. This is due to the company’s revitalization plan of putting up more of its stores around the world.
Although Subway is continuing a trend that started in 2016 when they closed over 350 stores, and again in 2017 when they shuttered over 800 stores; the franchise reportedly has plans to open 1,000 of its stores worldwide.
Since 1965, the Subway franchise, also formerly called “Pete’s Super Submarines,” had put up 44,000 locations globally, with half of the number of its stores in the US. As of 2016, Subway’s store count in the U.S. is almost 27,000.
This made the company the largest quick-service food chain in the United States of America, compared to its competitors like McDonald’s which has 14,000 restaurants, and YUM brands like Pizza Hut, Taco Bell, and KFC which only have 17,500 stores.
All Subway stores are franchise owned, rather than being held by the company. This requires the franchise owners to invest more in their operations.
Subway Restaurants CEO Suzanne Greco said that they want to be sure that they have the best location, and that store count is not everything.
The franchise is planning to revamp old stores by adding self-service touchscreen booths in its stores and adding a mobile phone app to level with its competitors like McDonald’s’ mobile app, which has 20 million users in the U.S., and Panera adopting mobile payments.
Another part of the renovation of its old stores is making more comfortable seating and adding WiFi and USB charging ports.
Recently, Subway revealed a new loyalty program offering $2 off as a part of its plan to win the hearts and the stomachs of its customers due to the recent slump in its sales.